We often see that the homepage of some corporate websites is a huge photo or an inexplicable FLASH. The reason for making such a website, whether it is a business operator or a website producer, will say that it represents the corporate image. From the perspective of Internet marketing-oriented corporate website construction, this design not only fails to represent the corporate image, but even damages the corporate image to a great extent. The reason is very simple. If a website reflects the corporate image with only a beautiful web design, then creating the corporate image is really simple. You only need to hire a web designer, or spend at most several thousand yuan to outsource to other companies to design a beautiful website homepage. This completes the work of corporate online image. This is certainly not the case.
Regarding the issue of homepage design for corporate websites, I have written many related articles to express my views: it is necessary for the homepage of corporate websites to reflect the corporate image, but it cannot be achieved simply by relying on artistic effects. What can truly reflect the professional image of an enterprise is the inherent professional quality of the website, such as the convenience for users to obtain information, the rationality of the design of the basic elements of the website, the credibility of the website, etc. Only these intrinsic elements can truly reflect its professional image.
Taking the convenience of users to obtain information as an example, if users cannot easily find the information they need on the website, or cannot find the website of the enterprise through conventional methods such as search engines and classified directories, how can such a corporate website establish an image in the minds of users, no matter how beautiful it is? When conducting a survey on the online marketing status of large corporate websites, it was found that corporate websites that use a full page of FLASH as the homepage (plus buttons such as "Chinese" and "Click to enter") still exist, but the proportion is far lower than the situation before 2002. This phenomenon also shows that many companies have realized that the online marketing role of corporate websites is more important, not just to "show corporate image", because such websites cannot actually represent the image of the company.
In this survey, a detailed investigation and analysis of 117 large-scale consumer enterprise websites in China was conducted. The results found that large-scale enterprise websites have ten major problems, one of which is that "corporate websites pursue artistic effects too much, are more beautiful than practical, and even affect normal browsing and applications." These phenomena also show that corporate websites usually pay more attention to their online image and hope to reflect it through beautiful website production. However, paying too much attention to external factors can only be counterproductive.
According to Chengdu website production Zhipin Technology Lao Xiao’s research on online brands, website production that truly reflects the corporate image is the professional level of the basic elements of the website, including: website structure, website content, website functions and website services. Through the professional design of these basic elements, the website can be fully reflected in terms of ease of use, search engine friendliness, website credibility, etc., and ultimately gain the trust of users, which can truly reflect the corporate image.
