Many customers and some friends will ask the same question, what is user experience? How to gain the trust and purchase desire of potential users is actually very simple. On the Internet, if you are a seller, you generally cannot realize what user needs are, but if you are a customer, you can often meet the most direct user needs. For example, if you search for a movie online, and the search results disappoint you, you will know what user experience is. What do users need when searching? Because at this time you start to curse, why is there no source of the film, why is there no introduction, why is there no download address, why is there no plot clip to show anything. So many reasons are the results after your experience, so this is the user experience.
2. The reason why old customers basically don’t read your website
In fact, as a manager or a purchaser, you should understand this best. If you become someone else's customer, do you use search engines or other company websites to learn about the other company at the beginning, and know what the other company's products are and what they sell? Probably not. You would directly call the other party's salesperson or relevant leader to inquire directly. Therefore, old customers will basically not look at your website unless it is a special feature or will be opened when introduced to other friends, but they will not look for the products and information they need page by page like new customers do.
3. Website construction is not a display after handing over a business card or information
Too many people don’t know who the website is for, and what they want to see. If building a website is just a matter of submitting a business card or information with an address on it, then why do companies spend tens of millions to build a corporate website? They really have too much money and nothing to do? Once the website is completed, it is not just a publicity method such as promotional materials and business cards, but it can be carried out using a variety of website promotion methods on the Internet, so as to achieveMore display effects allow users to find you from multiple channels.
4. Don’t be too secretive about new customers and potential customers
Your company is not an illegal industry or a special confidential industry, and it also has various protections. In fact, other companies have almost the basic materials and information you have. If you don’t better guide customers on your website, how can customers understand and know your capabilities faster?
Through the above discussion, I believe everyone can sort out the browsing groups of corporate websites. The editor of Chengdu Website Construction Zhipin Technology hereby hopes that there will be more good articles to share with everyone in the future.
